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HOW TO BUILD A SIMPLE DIGITAL MARKETING REPORT YOUR CEO WILL LOVE

According to a report by The Fournaise Marketing Group, 80% of CEOs don’t trust marketers. Ouch. And, if that wasn’t bad enough, the report also found that CEOs think: 78% of marketers “lose sight of what their job is: to generate more customers/demand for their products or services.” 75% of marketers don’t understand what’s meant by “ROI” or “performance”. Historically, one of the biggest contributors to this distrust by CEOs has been the lack of insights to justify both the time and spend on marketing. CEOs are looking for numbers that show the impact you’re......

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